The holidays are rapidly approaching and the AMS Public Interest team has been abuzz keeping our current projects moving forward, planning for a great 2013, and even taking some time to trim our tree and preparing to light the Chanukah candles.

Amid all the hustle and bustle last week, the AMS PI team remembered the meaning of true holiday spirit and took some time to give back to our community—we… more

As the Public Interest Division, we are always on the lookout for great examples of media that matters. Recently, we discovered this campaign developed by the Heart and Stroke Foundation of Canada that draws on the ever-popular zombie craze as a campaign theme and as a means to make their core point understood. CPR makes you undead…

Your reaction to this storytelling strategy will… more

An Interview with the Producer

Tell me a fact and I’ll learn.
Tell me the truth and I’ll believe.
Tell me a story and I’ll remember it forever.
Gail Matthews-DeNatale, Academic Technology, Simmons College

Once upon a time storytelling was a verbal art. Traditions, beliefs, cultural norms and history passed from generation to generation through fables, myths and story-based rituals. Tales of the ancients… more

… more