As the Public Interest Division, we are always on the lookout for great examples of media that matters. Recently, we discovered this campaign developed by the Heart and Stroke Foundation of Canada that draws on the ever-popular zombie craze as a campaign theme and as a means to make their core point understood. CPR makes you undead…

Your reaction to this storytelling strategy will… more

An Interview with the Producer

Over the past few years, the entertainment and media industries have been grappling with the fact that it is nearly impossible to garner 100% of someone’s attention. With the full adoption of smart phones and tablets, the attention span of our population is getting shorter and shorter. It’s not that people are disinterested, we have just come to believe… more

Here at AMS, we love to brag on our fabulous clients any chance we get! And today, we’re pleased to not only announce that our client, nay, partner, the National Mounted Warfare Foundation was the recipient of a 2012 Telly Award—taking home a bronze in the cause marketing category—but also that the NMWF made their official debut to the Killeen and surrounding area business communities… more

It’s Intern Season! (And no, I don’t mean we’re sitting up in our “intern blind” substituting pizza for salt licks to lure college students.) What I mean is school is wrapping up for the summer, college students are on the prowl to get experience, and here at AMS, we’re ready to intake all the raw talent in Central Texas and hone those skills to turn out the future employees… more