American Red Cross of Central Texas

Red Cross Moments – Nonprofit Awareness

Explaining what you do, the true value and impact of your efforts, and the lives you help change is at the heart of every nonprofit’s outreach efforts. So when the American Red Cross of Central Texas approached AMS Pictures Public Interest to help communicate these points to the greater Austin area, we were thrilled to partner up.

Working with the strategic-minded leadership of the local Red Cross chapter, we developed a visual approach that would deliver their key messages in an impactful and memorable fashion. The resulting visual style is designed to focus the viewer’s attention directly on our subjects and their powerful stories. Coupling poignant interviews with an intimate and personal photography style, the resulting video succeeds in delivering the required messaging by tugging firmly on heartstrings.