When the Texas Rowing Center wanted to let all of Austin know that they provide unmatched equal access to all rowers (and wannabe rowers) in the community, AMS Pictures Public Interest partnered with them to create a video piece showcasing their unique dedication to inclusion. That sense of inclusiveness is such a central part of the TRC mission that it deserved to be highlighted in grand fashion. So AMS stepped in to produce a compelling video that shows how the Texas Rowing Center serves and welcomes all of Austin.
Our crew spent time out on Lady Bird Lake, documenting some of the amazing work the TRC does with groups like the Wounded Warriors, the Texas School for the Blind and Visually Impaired, and the Paralympics. (Not to mention the many curious rowing novices who wander in off the adjacent hike & bike trail.) Then we got some of the rowers back into our studio to share their stories of what this access to rowing has meant to them. Through powerful testimonials and beautiful live-action rowing footage, AMS was able to depict the TRC’s contribution to not only Austin’s quality of place, but also how the Center touches, even transforms, the lives of many people throughout the community.