Utah Department of Health

Power Your Life Campaign

AMS Pictures worked in partnership with SUMA/Orchard Social Marketing to craft a TV spot and accompanying print collateral for the Power Your Life campaign, which is an endeavor of the Utah Department of Health. Aimed at raising awareness about pre-conception health in women 18-30, the commercial and the print materials both took what the target audience might consider to be a less-than-accessible topic and made it engaging and relatable to all women in that age range. The creative concepts were developed in response to the results of extensive market research done around the state, and the TV spot is now airing statewide in prime time.